Virgin Mobile

Brand Campaign / Digital / Print / Retail / TV

During our time at Mother New York, we helped Virgin Mobile act as a challenger in the wireless category. In launching “A Higher Calling,” we tapped into Virgin heritage and brought back Richard Branson for TV spots, created an innovative digital activation called “Blinkwashing” and designed the brand’s first-ever retail experience.

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Our Work

Past Work

Knob Creek

The original, Kentucky Straight Bourbon Whiskey that's distilled at 100 proof and known for its full flavor.