In 2008, Vimeo quietly launched their Staff Picks channel. No newsletter. Not even a blog post. Ten years on, that designation encompasses more than 12,000 videos and is considered a badge of honor on par with any major film festival. To celebrate ten years of Staff Picks at SXSW, Preacher and Vimeo teamed up to create The Decade, a fully immersive theatre experience dedicated to 100 of the most iconic Vimeo Staff Picked films. From a custom marquee to moving film posters and themed concessions, we left no detail untouched as we paid homage to the creators. In addition to setting up the space to screen 100+ short films, we transformed nine rooms into experiential theatres bringing a few Vimeo Staff Pick favorites like “Hi Stranger” and “Marcel the Shell” to life. If that weren’t enough, theater-goers also attended panel sessions from Staff Pick veterans like Danny DeVito and Kirsten Lepore and ended each night dancing to DJ sets from Wooden Wisdom, Dan Deacon, and more.