Tommy John - Undershirt

Digital / Film / OOH / Radio / Strategy

Tommy John knows the first thing you put on in the morning can make or break your day. It also knows that these layers closest to a guy's body are the most hidden, which makes the issues hidden too. That's why we've set out to both shine a spotlight on the problems and deliver an unrivaled solution. When it comes to undershirts, many guys see t-shirts as a suitable substitute and just deal with the discomforts from re-tucking to sweat to excess fabric gut. Our pitch: "Don't let your undershirt be your undoing." Our goal: start a conversation that leads to conversion.

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