Tommy John - Kevin Hart

Digital / Social

Tommy John underwear is renowned for its fabric, fit and function. That's what attracted Kevin Hart to become a customer, a fan, and ultimately an investor in the brand. Working with his entertainment company, HartBeat Productions, we created the video series, "Kevin Hart's Morning Briefing." Over the course of more than two dozen online videos, we highlight the many problems men have with their underwear and the unique solutions that Tommy John offers. The series is being promoted on Kevin Hart and Tommy John's social channels alike, drawing in millions of viewers and serving up entertaining content to help end the epidemic of ill-fitting underwear.

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