Irish whiskey is still largely defined by its biggest, most mainstream brands. It feels most appropriate for shots at the bar or wherever you happen to be on St. Patrick's Day. Preacher was charged with eschewing that trend for a premium double distilled Irish single malt whiskey called The Tyrconnell. Bearing the name of a racehorse that overcame the odds over a century ago, we set out to capture the spirit of triumph and inspire the underdog in all of us. We crafted a world and voice that would stand above the sea of blended whiskeys, offer a sophisticated yet approachable alternative to single malt scotches, and position the whiskey as a fitting reward for challenges bested.
