The Container Store has long believed that closets of all shapes and sizes have the capacity for more space. To support the launch of their new Custom Closet collection and drive foot traffic in-store, Preacher was tasked with launching a new message under the larger “Where Space Comes From” brand campaign. The Custom Closets effort hinges on the idea of an impending space invasion. No matter the size or shape, space is coming to closets of all kinds. But in lieu of the stereotypical destruction and chaos, this space invasion is bringing beauty and space-creating organization to closets everywhere. You could try and resist, but why on Earth would you?