Tervis - Wine Glass

Design / Experiential / Product Launch

This year our friends at Tervis debuted the first-ever insulated, tough-to-break wine glass, freeing wine drinkers to enjoy where glass is not usually allowed. To announce its arrival, Preacher created Spike The Pool, a quintessential pool party hosted by celebrity chef Spike Mendelsohn in Miami. Party guests were encouraged to break all the typical pool rules starting with instructions to "Have Glass At The Pool" and enjoy wine cocktails from The Dive Bar. Other rules broken included "Eat Before Swimming" with gourmet bites made by Spike, "Splash Please" with retro-inspired synchronized swimming performances, and "Running Is Fine" where teams of celebrity chefs battled in a full-on pool olympics.

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