Squarespace tapped Preacher to help realize a unique and ambitious project to benefit The David Lynch Foundation. Actor John Malkovich took on the roles of director David Lynch's most iconic characters and was captured in films and portraits by legendary director/photographer Sandro. We named, developed and launched the robust digital experience - Playing Lynch: A Collaborative Meditation on the Work of David Lynch. With PlayingLynch.com as the hub, we seeded the campaign with an immersive social media push that included hidden Squarespace sites and an array of clues on Reddit, Soundcloud and Lynch fan sites.
