What would you get if GoPro and RedBull launched a life insurance company? Life by Spot. This ambitious startup called on Preacher to help build its brand from scratch—to identify, understand, and solidify its target, to establish its unique positioning in a crowded category, and to develop its full brand identity, from logo and full site-to-product design, social media presence and their go-to-market launch plan. On average, Americans under the age of 45 account for less than 5% of the total population with life insurance—deterred by intimidating costs, overwhelming paperwork, and lack of trust in the larger, traditional incumbents within the category. Spot sets themselves apart with a point of view that balances clarity and credibility with energy and just a bit of irreverence. With policies starting as low as $7 for 24-hours of coverage, Spot exists to make sure whatever you’re doing is totally epic and totally covered.