Sour Patch Kids

Brand Campaign / Digital / Social / TV

Back at Mother New York, we helped elevate Sour Patch Kids from candy to pop culture icon. We extended the “Sour Then Sweet” campaign from 15-second TV spots to proactive social media initiatives like Shower Patch Kids for April Fools’ Day and Tiny Costumes for Halloween to a music video and video game.

Our Work

Past Work

Our Clients

Bonobos

The next generation men's clothing company, founded in e-commerce and reinventing the retail store.