SimpliSafe - Fear Is Everywhere

Brand Campaign / DRTV / Strategy / TV

Born from the belief that security companies should be the last to rob you, SimpliSafe, the award winning leader in DIY home security, creates true peace of mind without breaking the bank. Preacher was charged with developing a brand campaign that eventually led to a commercial in Super Bowl LIII. The campaign capitalizes on a time in culture when fear runs rampant in our institutions, news sources, and technology, and when SimpliSafe has committed to making home a place where everyone can simply feel safe.

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