We created this brand from scratch for a group of coffee enthusiast entrepreneurs. Looking to be a specialty player with all the local authenticity and without any of the typical affectation, we named it Seventh Flag Coffee Co. Referencing the six flags that have flown over Texas, this is now the seventh – a welcoming union of coffee lovers, which we call “Our Country of Friends.” As a partner in the business, we have touched everything from retail design to branding and special events to social media.