Saint Archer Gold - National Launch

Brand Campaign / Film / Product Launch / Social / Strategy

For the first time since its inception, local San Diegan brewery, Saint Archer, went national with its low carb, low cal beer, Saint Archer Gold. Created as an alternative to Michelob Ultra, Saint Archer Gold believes that a good beer is one that fits into your active lifestyle, not one you have to earn by being active.

To announce the launch, Preacher wrote and produced a film called “Patience” that follows Paul Rodriguez, an original founder of Saint Archer as he skates through the city in search of a better tasting light beer. The new work set to the beloved Guns N’ Roses tune of the same name, premiered on the largest stage of the year, the Super Bowl.

To extend the brand's national presence throughout 2020, two films “The Ride” and “Ultimate Light Beer” will run across broadcast and digital platforms showcasing the product in authentic lifestyle settings as we follow the journeys of a few friends out for a day of adventures.

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