Saint Archer - A Light For The Journey

Film / OOH / Photography / Product Launch / Retail / Social / Strategy / Trade

Saint Archer is a soulful, San Diego-based craft brewery founded by professional surfers and skateboarders. Having secured legendary status in their coastal respite, they set their sites westward. They tapped Preacher to formulate a multi-market approach to bring their newest creation, Saint Archer GOLD, to a national audience. GOLD is the first light craft lager with only 95 calories and 2.6 carbs, and Saint Archer needed a campaign to communicate the origins of their brand as well as introduce a new product perfect for the lifestyle and values of its drinkers. Our concept, A Light for the Journey, is a visually driven campaign that uses light as a connective tissue across the journeys of individuals and groups on their own respective paths. The centerpiece is a long-form launch film, accompanied by a series of :30 spots for broadcast, quick-hit social videos and a comprehensive outdoor buy.

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Past Work

Knob Creek

The original, Kentucky Straight Bourbon Whiskey that's distilled at 100 proof and known for its full flavor.