Lucky Brand - Win From Home

Design / Digital / Game Design / Illustration / Social / Strategy

By the end of April 2020, it looked like the pandemic-plagued world was starting to open back up. And with concern pouring out from the public, we partnered with Lucky Brand during this difficult time to spread the positive message, “Stay in for the win”. From there, our social card game “Win From Home" was born. We shied away from the overwrought themes, and instead set out to give people a daily dose of optimism when they needed it most. During the month of May, we “dealt" 21 daily challenge cards on Lucky Brand's Instagram page. Players were also encouraged to tag an essential worker to dedicate their challenge to them. With the help of over 20k users and massive influencers like @fuckjerry, we stayed home, stayed safe, and stayed lucky.

PREACHER-LUCKY-BRAND-WIN-FROM-HOME-1 PREACHER-LUCKY-BRAND-WIN-FROM-HOME-2 PREACHER-LUCKY-BRAND-WIN-FROM-HOME-3 PREACHER-LUCKY-BRAND-WIN-FROM-HOME-4 PREACHER-LUCKY-BRAND-WIN-FROM-HOME-5 PREACHER-LUCKY-BRAND-WIN-FROM-HOME-6 PREACHER-LUCKY-BRAND-WIN-FROM-HOME-7 PREACHER-LUCKY-BRAND-WIN-FROM-HOME-8
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