Live at 930 is a modern-day music variety show that takes place at famed Washington D.C. club, the 930 Club and airs on PBS. When Squarespace signed on to be its lead sponsor, they brought Preacher in to showcase the entertainment property beautifully and soulfully. We started by repositioning the brand's role from sponsor to host - giving it a more central yet selfless place while aligning to what it does for the creators who use its platform. We developed the Live at 930 identity to be used across the show's opening, site and merchandise. And most significantly, we designed and launched its online home, liveat930.com.