Last Days of Ivory - PSA

Design / Digital / Social / Strategy

Academy Award-winning director, Kathryn Bigelow, reached out to Preacher to support her new short film “Last Days.” Tackling the subject of elephant poaching and the illegal ivory trade, we set out not only to help get as many people to see it as possible but also to help build a movement around it that led to action. We created the identity, language, campaign design and website that transformed this film into a cause, gained international attention and won our first award - a Webby - in the process.

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