Knob Creek wanted to turn “This Creek Runs Full” into an experience that would immerse our bourbon drinker in our carefully crafted brand world. We created Whiskey and Eggs, a roadshow of hard-earned flavor. Partnering with Big Green Egg, Whiskey and Eggs brought a taste of Clermont, Kentucky to top culinary festivals around the country. Our custom footprint built by Kartwheel Craftsmanship combined the visual language of the campaign with educational elements from the distillery, setting itself apart from the seas of white festival tents. It put the spotlight on the bourbon itself. The menu assembled by some of our culinary heroes, the custom food and drink pairings elevated Knob Creek’s flavor at every turn. The result? A lot of happy guests, clean plates and empty glasses.