Knob Creek - Luck Reunion

Design / Experiential / Partnership / Strategy

Luck Reunion is an annual festival hosted on the famed Willie Nelson’s Texas ranch. Luck Reunion is also a movement dedicated to cultivating a community of artists, musicians, chefs, and doers of all kinds through the sharing of food, drinks, and music. As a brand that makes their own luck, Knob Creek wanted to celebrate those people who do the same. So we headed to the ranch and took over Willie’s house with Knob Creek's experiential pop-up, the Roadshow of Hard Earned Flavor. There, We served handcrafted cocktails with smoked garnishes from our custom-built Tetrahedron. Over the course of three days and two fingers at a time, we transformed the thirsty into the lucky with a full-flavored culinary experience with Knob Creek whiskey as the star of the show. It became an instant hit among festival-goers.

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Past Work

Knob Creek

The original, Kentucky Straight Bourbon Whiskey that's distilled at 100 proof and known for its full flavor.