Harry's - A Simple Stroke of Genius

Brand Idea / DR Television

As the industry was becoming increasingly competitive and cluttered, men's shave brand Harry's approached Preacher to create hard-working, product-centric TV spots. While razor manufacturers continue peddling convoluted versions of the same bad deal, we stepped back and looked at the big picture: When it comes to shaving, guys had too many choices and not a single good one. "A Simple Stroke of Genius" was created to showcase this better choice and educate on the brand's true differences in a straightforward, human way.

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Bonobos

The next generation men's clothing company, founded in e-commerce and reinventing the retail store.