Fanta - It's A Thing

Brand Campaign / Digital / Film / Illustration / OOH / Social / Strategy

Fanta has long been ubiquitous in the world of fruit-flavored soft drinks, but with more and more options in corner store coolers, the ability for teens to grab whatever’s cheapest is at an all-time high. Preacher was tasked to keep Fanta top-of-mind for the next generation of soda drinkers, break through the clutter on shelves, and celebrate the many different vibes of their eclectic Gen Z fans. From flavor-centric films to street-level OOH to unlockable Snapchat content, every campaign element of “It’s A Thing” was made to feel discoverable, giving our audience something to take co-ownership of as they represent their favorite flavor of Fanta.

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Our Work

Past Work

Knob Creek

The original, Kentucky Straight Bourbon Whiskey that's distilled at 100 proof and known for its full flavor.