ESPN ACC Network - We Do This

Design / Digital / Film / Network Launch / OOH / Photography / Print / Social / Strategy

When launching a new sports network comprised of 15 championship-winning universities, how do you capture the spirit that makes each unique while still uniting them under one banner? That’s the question ESPN and the ACC asked Preacher when selecting us to create the launch work for ACCN - a 24/7 network dedicated to all things ACC. We answered with a high-energy, 360 campaign that celebrates the spirit, traditions and icons of each unique school across 25 pieces of film and over 100 pieces of print, social, and digital, all held together under a unifying art direction and swagger that only the ACC could rock.

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