ESPN ACC Network - The Showcase

Design / Experiential / Social

In March 2020, the ACC men’s basketball tournament returned to its home in Greensboro, North Carolina for the most anticipated event of the college basketball season. As a relatively new network devoted to all things ACC sports, the ACC Network saw this postseason tournament as the perfect chance to win over the conference’s most loyal fans bringing the brand's tagline "We Do This" to life. Preacher created The Showcase—an interactive fan experience that takes fans out of the bleachers and into the game. Throughout the tournament, we invited hundreds of visitors (including mascots) to step inside the sidelines and play a part in their school’s run to victory. By personalizing The Showcase to individual fans and individual ACC universities, the ACC Network was able to show them how they play a pivotal role in what makes this conference and this new network so unique and special.

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