Through our work with Squarespace and The David Lynch Foundation, we were asked to help with the brand design, voice and experience of David Lynch’s first-ever Festival of Disruption. The music and arts festival was curated by Mr. Lynch himself. Taking his handwriting as the core of the identity, Preacher built out an entire dynamic design system to honor his distinct point of view on the world. Our work drove site design, social media content, collateral, signage and experiential design as well as all the motion and title design for interstitial films throughout the festival. We also designed limited edition merchandise and posters, as well as a massively Instagrammed billboard outside of the Ace Hotel LA stating simply "THE INDIVIDUAL IS COSMIC".