Of its many equities, Crate and Barrel's wedding registry sits amongst the top. It's a destination that not only brings Crate's diverse products together but also diverse couples (and their friends and family) together around this special life moment. Preacher wanted to shine a spotlight on this asset to attract new customers and remind existing ones of the experience had and emotion felt. We brought real couples to talk about their journeys – their connection to each other and Crate – including a husband and wife who registered more than 40 years ago. And we shared these human stories across digital and social media as well as featured couples' items in print.