Crate & Barrel - Spring / Fall 2018

Campaign Strategy / Digital / TV

Continuing to leverage Crate and Barrel's partnership with Reese Witherspoon, in the spring and fall of 2018 we launched a series of 30-second "unboxing" videos. Using a little bit of magic and Crate and Barrel's iconic black and white box, Reese demonstrates how mixing pillow patterns and textures can totally transform a room, why the Spring Equinox is a perfectly acceptable reason to host a party, and how best to use the Draper James x Crate and Barrel outdoor dining collection. All of the spots ran online and in social media throughout the seasons. We also spent time with Reese behind the scenes to give customers and fans a look at the Oscar-winning actress's approach to entertaining. Finally, social posts and carousel ads enticed customers with different moments and opportunities to Welcome Life In.

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