Based on our success together over the previous holiday season, Crate and Barrel and Preacher upped the ante by partnering up with the one and only Reese Witherspoon. The Oscar-winning actress reached out to the brand after seeing its 2016 film and saying "that's me" about the protagonist. So, we got to work showcasing Reese's genuine charm, openness and hosting talent - which she shares with Crate and its customers. The spots running on TV and online through the holidays feature her holiday prep and party execution, set to the festive song "Sugar Cookie." In addition, we created specific promotional work for Black Friday / Cyber Monday.