Crate & Barrel - Holiday 2016

Brand Campaign / Digital / Print / Strategy / TV

Crate and Barrel chose Preacher as its agency of record with its first assignment to create a holiday campaign that put them top of mind this shopping season while celebrating the spirit of this iconic brand. We launched advertising that would speak to their audience where they seeking inspiration for the season: on home channels like HGTV, key digital media hubs and social media. For the Crate and Barrel customer, these two festive months are like their Super Bowl, showing off well-honed hosting skills and home design to friends and family. The :60, :30 and :15 spots celebrate our customer and feature the infectious 1960’s song “Baby, You Got It” by Brenton Wood. Our Black Friday / Cyber Monday effort launched digitally and with premium placements in major newspapers.

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