It has always been Bumble's goal to provide users with a safe, friendly and fun environment to make connections. And the release of their new Photo Verification feature showed they walk the walk. We were tasked to help launch this game-changing, fake profile-eliminating feature. The idea was born right out of the benefit - catfish just got served. To celebrate the end of these bottom feeders, we created the Great Catch food trailer and fried up a lot of catfish. After enlisting celebrity chef Sam Talbot to craft a gourmet menu, we took to the streets of New York during fashion week serving delicious bites to anyone who had the app or downloaded it. We also took stylish new profile photos and handed out campaign swag, so our audience could let everyone know they were officially Verified AF.