Bumble - The Great Catch

Design / Experiential / Strategy

It has always been Bumble's goal to provide users with a safe, friendly and fun environment to make connections. And the release of their Photo Verification feature showed they don't just talk the talk, they walk the walk. As their partners, Preacher was asked to help launch this game-changing, fake profile-eliminating feature. The idea was born right out of the benefit - catfish just got served. To celebrate the end of the bottomfeeders, we created a custom food trailer called the Great Catch, which fried up and handed out actual catfish. After enlisting celebrity chef Sam Talbot to craft a gourmet menu with us, the Great Catch took to the streets of New York during fashion week passing out free tastes of our whiskered foe to anyone who had the app or downloaded it. Our crew was on-site to hand out swag and help people verify their profiles, so they could enjoy their experience and rest easy in the fact that they were Verified AF.

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