Brooklyn-based Martin Mazorra is the founder of Cannonball Press and a longtime advocate of straightforward printmaking and affordable art. His exhibit bROADSIDE ATTRACTION at the Preacher Gallery showcases woodcut and wood type letterpress printed signage on fabric banners. This includes large format woodcuts of the zodiac, printed in silver ink on deep blue satin with no text—only the familiar imagery of the astrological signs by which we identify. They will stand in contrast to the busy, black & white, text-heavy installation of large format letterpress banners that echo the stark economy and generic signage that one might find on any highway or roadside, chocked-full of directives, both pithy and humorous. The text publicizes invented locations and common distractions, peppered with psychological and self-effacing satire, enticing the mind to drift as it does when driving or behind the wheel.