Crate and Barrel - Holiday 2018

Digital Content / Strategy / TV

Crate and Barrel, Preacher and Reese Witherspoon teamed up again for the 2018 Holiday 
season to get everyone in the spirit of great gift-giving. We found our inspiration through the 
very real notion that when it comes to celebrities, we are invited more intimately into their world through social media, to the point we feel like we know them so well, they feel like our best friends. In our spot, "Besties-to-Be," we broke the fourth wall with Reese speaking directly to consumers about the perfect gifts she's chosen for them, all from Crate and Barrel. Because Reese also knows that the second best gift you can give is a reaction to a gift you receive, we created a series of videos called, "Reese Reacts" where Reese shares her reactions to great and not-so-great gifts you may be gifted this season. The spots ran on national TV, online and in social media. A supporting display campaign ran alongside to support promotional opportunities for Black Friday, Cyber Monday, and other deals throughout the holiday season.

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